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Instead of wasting time with impromptu brainstorming sessions, writing memos ensures that group discussion is based on the critical review of the relevant ideas, not on hypotheticals. Writing memos forces his team to think through their ideas in high-resolution detail. He then often holds a silent meeting, where senior leaders table read these memos, prior to starting a discussion. Creating Good Ideas: Clear Thinking Is Clear WritingĪt Amazon, instead of asking his senior leaders to brainstorm great ideas for the company, Bezos asks them to submit six-page, dense, narratively structured memos.

Years have proverbial themes-like the Year of Getting Our House In Order-that guide the Amazon's priorities and decision-making for that year.Īnd every year, the company's chief executive, Jeff Bezos, writes a long annual letter to his shareholders-the only such investor letter, besides Warren Buffett's letters for Berkshire Hathaway, to take on official “must read” status for not just Silicon Valley but Wall Street as well.īezos is Amazon's chief writing evangelist, and his advocacy for the art of long-form writing as a motivational tool and idea-generation technique has been ordering how people think and work at Amazon for the last two decades-most importantly, in how the company creates new ideas, how it shares them, and how it gets support for them from the wider world.

Quality writing in the workplace isn’t a luxury at Amazon - it’s a cultural necessity. There's probably no technology company that values the written word and produces written output quite as much as Amazon.Īt Amazon, meetings to present ideas start not with PowerPoint slides but with narratively structured memos.